How an EV charger will bring in customers
With the increasing popularity of EVs, installing a Level 2 EV charger at your store can offer several benefits for your business.
Firstly, offering charging facilities to EV drivers can increase customer retention and loyalty. According to a study conducted by EVBox, 62% of EV drivers prefer to frequent businesses that have charging stations, and 90% would stay longer at a store if there was a charging station available. This presents an opportunity for businesses to keep EV drivers engaged and spending more time and money at their location.
Secondly, the demographic profile of EV drivers is also appealing for businesses. In Australia, the majority of EV drivers are affluent, well-educated individuals who are conscious of their environmental impact. According to the Electric Vehicle Council, the average income of an EV owner is over $100,000, and 74% of EV owners have a tertiary degree. These consumers are often willing to spend more for products and services that align with their values, presenting an opportunity for businesses to capture this market segment.
Lastly, the dwell time of a Level 2 charger is ideal for businesses that offer services or products that require longer wait times, such as cafes, restaurants, and shopping centres. With charging times ranging from 30 mins - 2 hours, EV drivers are more likely to spend time at your location while their car charges, increasing the likelihood of additional purchases.
In Australia, there are already over 70,000 EVs on the road, and this number is expected to continue to grow. By installing a Level 2 EV charger at your store, you can tap into this growing market and offer a valuable service to customers.
At AutomateOn, we specialize in the installation and maintenance of EV charging stations for businesses across Australia. Our team can help you assess your charging needs, find the right solution for your business, and ensure that your charging station is operating at peak performance. Get in touch with our team today to learn more about how we can help your business attract and retain EV drivers.